WHAT IS COPYWRITING?



The copywriter’s goal is to master the use of language to communicate ideas. Copywriters are taught to express their thoughts in powerful ways via the written word. They see their concepts come together visually through collaboration in the creation of everything from print ads to commercials to annual reports. Apply now!

For Portfolio Center copywriters, there are no bad ideas--but there might be better ones. Which is why we will push you from every side and angle. You'll be challenged and nurtured by passionate teachers--novelists, journalists, poets, creativity coaches, and (oh, yeah) copywriters. And your classmates will be as talented and driven as you are, so there won't be any slacking off. By collaborating with art directors, illustrators, designers, digital artists, and photographers, you'll become a master of all media that engage consumers--and an expert in moving those consumers to feel and act. That's how you get to the top in this industry.

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Start your career as a
Copywriter






photography program

Tania has taught writers at Portfolio Center for 15 years. She holds an MFA in Creative Writing from Warren Wilson College and an MS in Clinical Mental Health Counseling from Mercer University. Her first book of poetry, Karaoke Funeral, won the 2003 Violet Reed Haas Prize and was published by Snake Nation Press. They published her second book, The World’s Last Bone, in 2009. Tania has been widely published in literary journals and anthologies. Recent work can be found in the anthology Women Write Resistance, from Hyacinth Girl Press, 2013, and in the online journal Flycatcher, Issue #2. Tania is fascinated by the transformational effect writing has on our lives. She believes that whether it’s an ad or a novel, what we write and put out in the world matters.

Tania Rochelle
Director of Copywriting




COPYWRITING FACULTY



copywriting program

Tania Rochelle

art direction program

Sam Harrison

copywriting program

Juliet Sink D'Ambrosio

copywriting program

Bob Barrineau

copywriting program

Duncan Stone

copywriting program

Dan Goldgeier

copywriting program

Kendra Bentle Rainey

copywriting program

Chris Tschantz