For Portfolio Center copywriters, there are no bad ideas--but there might be better ones. Which is why we will push you from every side and angle. You'll be challenged and nurtured by passionate teachers--novelists, journalists, poets, creativity coaches, and (oh, yeah) copywriters. And your classmates will be as talented and driven as you are, so there won't be any slacking off. By collaborating with art directors, illustrators, designers, digital artists, and photographers, you'll become a master of all media that engage consumers--and an expert in moving those consumers to feel and act. That's how you get to the top in this industry.
Robyn has written and produced everything from TV, radio spots, and infomercials, to greeting cards and magazine articles. She has even written jokes for stand-up comedians. Her impressive client roster consists of some of Atlanta's top ad agencies and major corporations, including UPS, Coca-Cola, IBM, The Weather Channel, and CNN...to name a few.
Robyn has been mentoring students at Portfolio Center for many years. She loves teaching and says, "It keeps you honest and makes you really think about the craft of writing copy. There's nothing better than connecting with a student and seeing the light go on when they get it."
A Bizarre Coincidence
Bryan, a copywriter, and Travis, an art director, walk into a concepting room (having been independently chosen to create a major campaign) ...
Travis: So where are you from?
Bryan: Orlando.
Travis: No s... that's where I grew up.
Bryan: Where'd you go to school?
Travis: Lake Highland.
Bryan: Shut up! That's where I went.
Travis: You play football?
Bryan: Yup! You have coach Flaith?
Travis: Yeah! Wasn't that guy cross-eyed?
Bryan: Sure was! You say your Dad was a doctor?
Travis: Yeah!
Bryan: So is mine! Where did you go to Ad school?
Travis: Portfolio Center.
Bryan: What the ... Me too. Okay, so this is freaking me out a bit ... so you know Tania and everyone there pretty well?
Travis: Sure. I even worked the front desk ... now don't tell me that you also ...
Bryan: Yeah! ... Me too!
That day two brains melded into one creative team, molded by the hands of destiny. Six months later, these two had created a campaign for Jack Daniel's in which they bragged about how awesome it is to be an American. And there's nothing more American than reminding people we're better than them.
Check out their campaign that they went on to create right here at: www.jackindependence.com
Quarter 1
CW101 Advertising: Present, Past & Future
CW102 Emotive Writing
CW103 Creative Sparks
701 Electronic Digital Application
AD 101 Fundamental of Art Direction
900 Seminar
Quarter 2
CW103 Intro to Copy Writing
CW107 Industry Overview
CW114 Brand Strategy I
AD410 Presentation Skills
702 Electronic Digital Application
900 Seminar
Quarter 3
CW206 Radio I
AD207 Brand Communications
CW301 Writing for Headlines & Taglines
AD202 Campaign Concepts I
900 Seminar
Quarter 4
CW209 All Copy Ads
AD203 Campaign Concepts II
AD212 TV I
D213 Interactive Media
900 Seminar
Quarter 5
CW215 Improvisation
CW305 Guerilla & Experiential Concepts
CW306 Radio II
AD501 Digital Design for the Interactive Agency
900 Seminar
Quarter 6
CW313 Interactive/Digital Writing
CW208 Brand Communications
AD502 Hybrid Campaign
AD501 Broadcast Design Concepts
900 Seminar
Quarter 7
AD402 Ad Concepts Wild Card
D402 Annual Reports
AD315 Portfolio Review/Refinement
AD1001 School of Thought / Real World
900 Seminar
Quarter 8
833 Grad Pert
834 Professional Practices
836 Graduate Advisement
1002 School of Thought / Real World
900 Seminar