COPYWRITING PROGRAM



For Portfolio Center copywriters, there are no bad ideas--but there might be better ones. Which is why we will push you from every side and angle. You'll be challenged and nurtured by passionate teachers--novelists, journalists, poets, creativity coaches, and (oh, yeah) copywriters. And your classmates will be as talented and driven as you are, so there won't be any slacking off. By collaborating with art directors, illustrators, designers, digital artists, and photographers, you'll become a master of all media that engage consumers--and an expert in moving those consumers to feel and act. That's how you get to the top in this industry.









photography program

Robyn has written and produced everything from TV, radio spots, and infomercials, to greeting cards and magazine articles. She has even written jokes for stand-up comedians. Her impressive client roster consists of some of Atlanta's top ad agencies and major corporations, including UPS, Coca-Cola, IBM, The Weather Channel, and CNN...to name a few.


Robyn has been mentoring students at Portfolio Center for many years. She loves teaching and says, "It keeps you honest and makes you really think about the craft of writing copy. There's nothing better than connecting with a student and seeing the light go on when they get it."

Robyn Cohen

Director of Copywriting

Email




COPYWRITING FACULTY






copywriting program

Robyn Cohen

copywriting program

Tania Rochelle

art direction program

Sam Harrison

copywriting program

Juliet Sink D'Ambrosio

copywriting program

Bob Barrineau

copywriting program

Duncan Stone

copywriting program

Dan Goldgeier

copywriting program

Kendra Bentle Rainey

copywriting program

Chris Tschantz




FEATURED




copywriting school

Bryan Karr

Website


copywriting school

Travis Robertson

Website


A Bizarre Coincidence

Bryan, a copywriter, and Travis, an art director, walk into a concepting room (having been independently chosen to create a major campaign) ...


Travis: So where are you from?

Bryan: Orlando.

Travis: No s... that's where I grew up.

Bryan: Where'd you go to school?

Travis: Lake Highland.

Bryan: Shut up! That's where I went.

Travis: You play football?

Bryan: Yup! You have coach Flaith?

Travis: Yeah! Wasn't that guy cross-eyed?

Bryan: Sure was! You say your Dad was a doctor?

Travis: Yeah!

Bryan: So is mine! Where did you go to Ad school?

Travis: Portfolio Center.

Bryan: What the ... Me too. Okay, so this is freaking me out a bit ... so you know Tania and everyone there pretty well?

Travis: Sure. I even worked the front desk ... now don't tell me that you also ...

Bryan: Yeah! ... Me too!

That day two brains melded into one creative team, molded by the hands of destiny. Six months later, these two had created a campaign for Jack Daniel's in which they bragged about how awesome it is to be an American. And there's nothing more American than reminding people we're better than them.

Check out their campaign that they went on to create right here at: www.jackindependence.com





COPYWRITING CURRICULUM



Quarter 1

CW101  Advertising: Present, Past & Future

CW102  Emotive Writing

CW103  Creative Sparks

701  Electronic Digital Application

AD 101  Fundamental of Art Direction

900  Seminar

Quarter 2

CW103  Intro to Copy Writing

CW107  Industry Overview

CW114  Brand Strategy I

AD410  Presentation Skills

702  Electronic Digital Application

900  Seminar

Quarter 3

CW206  Radio I

AD207  Brand Communications

CW301   Writing for Headlines & Taglines

AD202  Campaign Concepts I

900  Seminar

Quarter 4

CW209  All Copy Ads

AD203  Campaign Concepts II

AD212  TV I

D213  Interactive Media

900  Seminar

Quarter 5

CW215  Improvisation

CW305  Guerilla & Experiential Concepts

CW306  Radio II

AD501  Digital Design for the Interactive Agency

900  Seminar

Quarter 6

CW313  Interactive/Digital Writing

CW208  Brand Communications

AD502  Hybrid Campaign

AD501  Broadcast Design Concepts

900  Seminar

Quarter 7

AD402  Ad Concepts Wild Card

D402  Annual Reports

AD315  Portfolio Review/Refinement

AD1001  School of Thought / Real World

900  Seminar

Quarter 8

833  Grad Pert

834  Professional Practices

836  Graduate Advisement

1002  School of Thought / Real World

900  Seminar