For Portfolio Center copywriters, there are no bad ideas--but there might be better ones. Which is why we will push you from every side and angle. You'll be challenged and nurtured by passionate teachers--novelists, journalists, poets, creativity coaches, and (oh, yeah) copywriters. And your classmates will be as talented and driven as you are, so there won't be any slacking off. By collaborating with art directors, illustrators, designers, digital artists, and photographers, you'll become a master of all media that engage consumers--and an expert in moving those consumers to feel and act. That's how you get to the top in this industry.
Tania has taught writers at Portfolio Center for 15 years. She holds an MFA in Creative Writing from Warren Wilson College and an MS in Clinical Mental Health Counseling from Mercer University. Her first book of poetry, Karaoke Funeral, won the 2003 Violet Reed Haas Prize and was published by Snake Nation Press. They published her second book, The World’s Last Bone, in 2009. Tania has been widely published in literary journals and anthologies. Recent work can be found in the anthology Women Write Resistance, from Hyacinth Girl Press, 2013, and in the online journal Flycatcher, Issue #2. Tania is fascinated by the transformational effect writing has on our lives. She believes that whether it’s an ad or a novel, what we write and put out in the world matters.
Quarter 1
CW101 Advertising: Present, Past & Future
CW102 Emotive Writing
CW103 Creative Sparks
701 Electronic Digital Application
AD 101 Fundamental of Art Direction
900 Seminar
Quarter 2
CW103 Intro to Copy Writing
CW107 Industry Overview
CW114 Brand Strategy I
AD410 Presentation Skills
702 Electronic Digital Application
900 Seminar
Quarter 3
CW206 Radio I
AD207 Brand Communications
CW301 Writing for Headlines & Taglines
AD202 Campaign Concepts I
900 Seminar
Quarter 4
CW209 All Copy Ads
AD203 Campaign Concepts II
AD212 TV I
D213 Interactive Media
900 Seminar
Quarter 5
CW215 Improvisation
CW305 Guerilla & Experiential Concepts
CW306 Radio II
AD501 Digital Design for the Interactive Agency
900 Seminar
Quarter 6
CW313 Interactive/Digital Writing
CW208 Brand Communications
AD502 Hybrid Campaign
AD501 Broadcast Design Concepts
900 Seminar
Quarter 7
AD402 Ad Concepts Wild Card
D402 Annual Reports
AD315 Portfolio Review/Refinement
AD1001 School of Thought / Real World
900 Seminar
Quarter 8
833 Grad Pert
834 Professional Practices
836 Graduate Advisement
1002 School of Thought / Real World
900 Seminar