ART DIRECTION PROGRAM



Art Direction is a blanket title incorporating various jobs in advertising, publishing, film, and digital media. Art Directors unify the vision of a project or campaign. They think, design, write, and create movement experiences in pop culture. They create ideas that are as strategically smart as they are edgy and digitally dynamic.


They don't shoot photography, but they do choose a photographer who can capture their vision. They don't draw pictures, but they do work with illustrators who can bring their concepts to life. They don't direct commercials, but...well, in short, they oversee every detail that impacts the visual presentation of a project.


It's a big job, but somebody's got to get paid well to do it.








photography program

Rick is a graduate of Portfolio Center (class of 1979). He has trailblazed an award winning career with companies including Lawler Ballard, Tucker Wayne, Grey Kirk VanSant, Young & Rubicam and The Buntin Group and then, his own agency, Endres Parker & Eng. Rick worked with Fitzgerald+CO for 17 years where his primary account was Coca-Cola. In this time he produced nearly 200 television commercials working in Australia, South America, Canada, the Caribbean and the United States.


Rick is an avid motorcyclist, has competed in archery, plays classical piano & the Highland Bagpipes. He studied theology, sings in a choir & has a taste for good beer, great conversation and high ethical standards.

Rick Parker

Director of Art Direction

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ART DIRECTION FACULTY



art direction program

Gary Albright

art direction program

Dustin Hall

art direction program

Sam Harrison

art direction program

Judson Cowan

art direction program

Lori Waters

art direction program

Philip Park

copywriting program

Don Grant

copywriting program

Dan Goldgeier

copywriting program

Chris Tschantz

copywriting program

Robyn Cohen

art direction program

Chris Dutton

art direction program

Chris Stalcup

art direction program

Matt Blackburn

art direction program

Matthew Spett

art direction program

Paul Guidry




ART DIRECTION CURRICULUM



Quarter 1

AD101  Typography I

AD102  Design Aesthetics

AD104  Integrated Print & Digital Production

702  Electronic Digital Application

900  Seminar

Quarter 2

AD114  Intro to Design

AD107  Typography II

AD103  Intro to Copywriting

AD111  Color Communication

AD410  Presentation Skills

900  Seminar

Quarter 3

AD214  Publication & Art Direction

AD207  Brand Communications

AD202  Campaign Concepts I

AD410  Art Direction, Craft & Look

900  Seminar

Quarter 4

AD402  Ad Concepts Wildcard

AD500  Digital Concepts Design

AD215  Improvisation

AD312  TV II

900  Seminar

Quarter 5

AD402  Ad Concepts Wildcard

AD102  Design Aesthetics

AD104  Print & Electronic Production

702  Electronic Digital Application

900  Seminar

Quarter 6

AD208  Brand Communications II

AD315  Portfolio Review/Refinement I

AD502  Hybrid Campaign

703  Electronic Digital Application

900  Seminar

Quarter 7

AD501  Broadcast Design Concepts

AD503  TV/Viralsign

AD1001  Typography IV

AD1001  School of Thought / Real World

900  Seminar

Quarter 8

833  Grad Pert

834  Professional Practices

836  Graduate Advisement

1002  School of Thought / Real World

900  Seminar