ART DIRECTION PROGRAM



Art Direction is a blanket title incorporating various jobs in advertising, publishing, film, and digital media. Art Directors unify the vision of a project or campaign. They think, design, write, and create movement experiences in pop culture. They create ideas that are as strategically smart as they are edgy and digitally dynamic.


They don't shoot photography, but they do choose a photographer who can capture their vision. They don't draw pictures, but they do work with illustrators who can bring their concepts to life. They don't direct commercials, but...well, in short, they oversee every detail that impacts the visual presentation of a project.


It's a big job, but somebody's got to get paid well to do it.








photography program

Rick is a graduate of Portfolio Center (class of 1979). He has trailblazed an award winning career with companies including Lawler Ballard, Tucker Wayne, Grey Kirk VanSant, Young & Rubicam and The Buntin Group and then, his own agency, Endres Parker & Eng. Rick worked with Fitzgerald+CO for 17 years where his primary account was Coca-Cola. In this time he produced nearly 200 television commercials working in Australia, South America, Canada, the Caribbean and the United States.


Rick is an avid motorcyclist, has competed in archery, plays classical piano & the Highland Bagpipes. He studied theology, sings in a choir & has a taste for good beer, great conversation and high ethical standards.

Rick Parker

Director of Art Direction

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ART DIRECTION FACULTY



art direction program

Gary Albright

art direction program

Dustin Hall

art direction program

Sam Harrison

art direction program

Judson Cowan

art direction program

Lori Waters

art direction program

Philip Park

copywriting program

Don Grant

copywriting program

Dan Goldgeier

copywriting program

Chris Tschantz

copywriting program

Robyn Cohen

art direction program

Chris Dutton

art direction program

Chris Stalcup

art direction program

Matt Blackburn

art direction program

Matthew Spett

art direction program

Paul Guidry




ART DIRECTION CURRICULUM



Quarter 1

AD101  Photoshop 1

AD102  InDesign

AD104  Intro to Photography

AD111  Type 1

702  Intro to Art Direction

900  Seminar

Quarter 2

AD114  Illustrator 1

AD107  Branding 1

AD103  Design 1

AD111  Type 2

AD410  Campaigns 1

900  Seminar

Quarter 3

AD214  HTML & CSS 1

AD207  Message & Content

AD202  Publication & Editorial Design 1

AD410  Improvisation for Advertising

900  Seminar

Quarter 4

AD402  Web Design 1

AD500  Type 3

AD215  Crafting Concepts 1

AD312  Hybrid Campaigns 1

900  Seminar

Quarter 5

AD402  Photoshop 2

AD102  Video Shooting & Editing 1

AD104  Crafting Concepts 2

702  Non-Traditional Advertising

900  Seminar

Quarter 6

AD208  Publication & Editorial Design

AD315  Campaigns 2

AD502  Interactive Advertising

703  Branding 2

900  Seminar

Quarter 7

AD501  Comprehensive Campaigns

AD503  Advanced Integrated Campaigns

AD1001  Guerilla Advertising

AD1001  Experiential Marketing

900  Seminar

Quarter 8

833  Graduate Advisory

834  Crafting Concepts 3

836  Multimedia Storytelling

1002  Professional Practices

900  Seminar