Art Direction is a blanket title incorporating various jobs in advertising, publishing, film, and digital media. Art Directors unify the vision of a project or campaign. They think, design, write, and create movement experiences in pop culture. They create ideas that are as strategically smart as they are edgy and digitally dynamic.
They don't shoot photography, but they do choose a photographer who can capture their vision. They don't draw pictures, but they do work with illustrators who can bring their concepts to life. They don't direct commercials, but...well, in short, they oversee every detail that impacts the visual presentation of a project.
It's a big job, but somebody's got to get paid well to do it.
Rick is a graduate of Portfolio Center (class of 1979). He has trailblazed an award winning career with companies including Lawler Ballard, Tucker Wayne, Grey Kirk VanSant, Young & Rubicam and The Buntin Group and then, his own agency, Endres Parker & Eng. Rick worked with Fitzgerald+CO for 17 years where his primary account was Coca-Cola. In this time he produced nearly 200 television commercials working in Australia, South America, Canada, the Caribbean and the United States.
Rick is an avid motorcyclist, has competed in archery, plays classical piano & the Highland Bagpipes. He studied theology, sings in a choir & has a taste for good beer, great conversation and high ethical standards.
Quarter 1
AD101 Typography I
AD102 Design Aesthetics
AD104 Integrated Print & Digital Production
702 Electronic Digital Application
900 Seminar
Quarter 2
AD114 Intro to Design
AD107 Typography II
AD103 Intro to Copywriting
AD111 Color Communication
AD410 Presentation Skills
900 Seminar
Quarter 3
AD214 Publication & Art Direction
AD207 Brand Communications
AD202 Campaign Concepts I
AD410 Art Direction, Craft & Look
900 Seminar
Quarter 4
AD402 Ad Concepts Wildcard
AD500 Digital Concepts Design
AD215 Improvisation
AD312 TV II
900 Seminar
Quarter 5
AD402 Ad Concepts Wildcard
AD102 Design Aesthetics
AD104 Print & Electronic Production
702 Electronic Digital Application
900 Seminar
Quarter 6
AD208 Brand Communications II
AD315 Portfolio Review/Refinement I
AD502 Hybrid Campaign
703 Electronic Digital Application
900 Seminar
Quarter 7
AD501 Broadcast Design Concepts
AD503 TV/Viralsign
AD1001 Typography IV
AD1001 School of Thought / Real World
900 Seminar
Quarter 8
833 Grad Pert
834 Professional Practices
836 Graduate Advisement
1002 School of Thought / Real World
900 Seminar